When Covid-19 hit in 2020, bars and restaurants closed almost overnight with no idea when they would reopen. It was a worrying time for everyone, but particularly for small businesses who saw their turnover disappear in a matter of days.
Carlisi Liverpool got in touch with me to design some temporary communications for their takeaway and delivery services. These would be featured in the window of their bar, giving customers information about their services during this temporary operation. I also developed permanent signage for their eventual reopening which asked customers to respect distancing and hygiene measures yet maintained the Carlisi brand voice.
Carlisi’s USP is a personal, friendly service. They treat their customers like family and welcome their returning patrons as if they were greeting their own brothers and sisters. With increased safety and distancing measures in place, this became impossible, so their communication needed to reflect their friendly service whilst providing customers with clear instructions.
With the main restaurant closed to dine-in customers, I was able to use my network to provide Carlisi with early access to a new street food market in the City Centre. I knew that they had been looking to build this part of their business, and was able to introduce them to the market operator and connect them to a safety advisor to ensure that they had all the requisite safety measures in place. I was also able to help them with PR requests from publication in the city including the creation of a feature for Your Move Magazine.
I subsequently took over their social media, taking photographs of their food and posting daily on Facebook, Instagram and Twitter. This regular approach led to organic growth on their Instagram of 50% or 1,000 new followers in just 3 months.