Press Release

Hospitality Aid 2020

As one of the organisers of Hospitality Aid 2020, I worked in partnership with the team behind Experience 101 to create a press release for this hospitality-led music event – a day of live-streamed performances by hospitality employees all with the goal of raising money for Action Against Hunger. What started as a crazy idea between a bunch of passionate people ended up being Day 3 of the Hard RockFestival 2020!

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The press release needed to capture the motivation behind the event, as well as providing details of how to participate. It was distributed by the organisers through a number of channels and was subsequently quoted in an article by The Caterer, and the daily Propel Update.

I worked with the team to develop the lineup, utilising local and national contacts to engage with brands and encourage them to put their best performers forward. We delivered a 4-hour live set using perfomers who work in hospitality, virtually streamed around the world as part of Hard Rock’s Online Festival.